
Good News for Our Time
The Kingdom of God at Work in the World.
A City Waiting for the Gospel
The Apostle John was a skilled communicator using the Greek and language and culture relay the message of Jesus.

A City Waiting for the Gospel
John’s Gospel did not emerge in a vacuum. It was written for particular people living in a remarkable city.
Ephesus lay on the western coast of Asia Minor, across the Aegean Sea from Athens. Nearly four centuries earlier, Alexander the Great had conquered the city, spreading Greek language and culture throughout the region.
By John’s day, Ephesus had become the second most important city in the Roman Empire, surpassed only by Rome itself. It was a place where commerce, politics, education, religion, and philosophy converged.
I have walked its streets. Even after two thousand years, the ruins leave an imprmession. Wide avenues, lined with marble, still stretch across the ancient city. Great public buildings rise from the hillside. Standing there, it is easy to imagine the bustling crowds, the merchants calling from their shops, government officials hurrying to appointments, philosophers engaged in debate, and travelers arriving from every corner of the Mediterranean world.
Ephesus was primarily a port city. Its deep harbor made it one of the busiest commercial centers of the empire. Ships carried goods from Europe, Asia, and Africa, bringing not only wealth but also ideas.
Although centuries of silt eventually filled the harbor and led to the city’s decline, in John’s lifetime Ephesus was flourishing.
It was also an intellectual center.
Dominating one end of the city stood the magnificent Library of Celsus. Its elegant façade still stands today, one of the most recognizable landmarks of the ancient world. Historians estimate that it once housed some twelve thousand scrolls, making it one of the great libraries of the Roman Empire. Scholars, teachers, and students gathered there to exchange ideas and debate philosophy. Knowledge was prized in Ephesus.
The city also served as the administrative capital of the Roman province of Asia. Roman officials governed the surrounding region from there, and the events recorded in Acts 19 remind us how influential the city had become in the spread of Christianity.
Yet Ephesus was known for far more than commerce and government.
It was also one of the religious capitals of the ancient world. Towering over the city stood the Temple of Artemis, one of the Seven Wonders of the Ancient World.
Ancient writers tell us it was several times larger than the Parthenon in Athens. Pilgrims traveled from across the empire to worship there, bringing wealth and prestige to the city. Artemis was the goddess of the hunt, fertility, and childbirth. The Temple drew visitors from all over the region and had a huge economic impact on the local economy.
When I visited Ephesus, Paul’s words took on fresh meaning. Standing amid the ruins of a city famous for its wealth, idolatry, and moral excess, I found myself reading Ephesians 5 through different eyes.
“Wives, submit to your own husbands,” and “Husbands, love your wives as Christ loved the church,” sounded less like an argument about who held authority and more like a call to covenant faithfulness.
In a culture where sexual double standards were commonplace and marriage was often devalued, Paul was pointing believers toward something revolutionary: one man and one woman bound together in self-giving love, reflecting the relationship between Christ and His church.
During my visit to Ephesus, our guide pointed to an area where archaeologists had uncovered the remains of the public bathhouses. Across the street, excavations were revealing the modest dwellings where many of the temple women had lived. He also explained that the bones of infants had been discovered in the city’s sewer system.
Standing there, I was reminded that every civilization, however brilliant its achievements, also bears the marks of its deepest moral failures. The marble streets, magnificent library, and impressive architecture tell only part of Ephesus’s story.
The city celebrated human achievement, yet countless human lives were treated as disposable. That contradiction is hardly unique to the ancient world.
Every culture reaches extraordinary heights in some areas while revealing profound blindness in others. We build universities and hospitals while tolerating poverty. We celebrate scientific discoveries while struggling to value every human life equally. The forms change, but the human condition remains remarkably constant. John understood the world in which he lived. He did not write to people who were ignorant or uncivilized. The Ephesians admired learning. They appreciated beauty. They valued public debate. They took pride in their accomplishments. But beneath that confidence lay unanswered questions.
Who is God? What is truth? What gives human beings their worth? Can reason alone explain the world?
Those questions filled the lecture halls of Ephesus long before John arrived. Philosophers had wrestled with them for centuries. Plato had offered one answer. Aristotle another. The Stoics and Epicureans still debated them in the marketplaces of the empire.
John knew he could not begin where Matthew had begun, by tracing Jesus’ genealogy back to Abraham. Most of his readers would not have recognized those names. They were not asking whether Jesus fulfilled the promises made to Israel. They were asking far more fundamental questions.
What is the source of truth?
What is the meaning behind the universe?
How can we know ultimate reality?
John answered those questions with a single, astonishing sentence:
“In the beginning was the Word.”
For a Jewish reader, those words echoed the opening of Genesis. For a Greek reader, they carried an entirely different resonance.
John deliberately chose the Greek word logos.
It was one of the most powerful words in the Greek language. The Word was made flesh and lived among us!